A few months ago I was asked if I would like to give away a photography session for a silent auction to benefit Options For Women, a local crisis pregnancy center. I was honored. I didn’t think much more about it – except for the fleeting thoughts of embarrassment if no one bid on my auction item.
On Monday I sat down for lunch with the auction organizer to go over the details. “What exactly are you giving away?” Easy peasey. “The photo shoot and the digital images”. She looked up from her pen and paper, “Are you sure?”. “Yeah”, I said…slightly nervous that I was missing something. “Okay”, she continued, “What’s the retail value?”.
Um…
That’s when things went downhill. Rapido. I might have incoherently stuttered for 30 seconds (I’m not sure if I was doing this verbally or just in my head), until I was able to shrug my shoulders and mumble “I don’t know”.
She had mercy on me and dove in to help, “Okay, well what do you normally charge?”
Oh boy..another hard question. ..and I sensed that she wasn’t going to like my answer. “I just kinda let people pay me whatever”. That was a sucky answer, and I was embarrassed by it.
It was at that moment that I realized that my photography had no real value. How could this be? How could something that I pour my heart into, invest in, spend countless hours on… be worth nothing?
I hated that feeling.
“Your photography is amazing, why aren’t you charging people? You need to be”.
I sheepishly told her that most people seem to pay me $100 for the session. I always pray that my photography will glorify Him, which is why I struggled to set up a formal pricing structure. That was dumb. I know.
Dirt has been telling me for months that it’s not a gift to give someone something that is free. Assigning value to my photography makes it meaningful to everyone – them and me….(and especially the auction winner!).
So….
I have come up with a very reasonable pricing structure. [Deep breath] As awkward as it feels, I’m rolling out the following:
Creative Fees (Maternity.Newborn.Children.Tweens.Senior.Family)
My Home Studio or on Location: $100
The Creative Fee Includes:
- A one hour photo session at my home studio or on location for up to six people from the same immediate family. $10 per person after that. No combo sessions, please.
- The hand-crafting of images in my digital darkroom
- A private online proofing gallery
The non-refundable creative fee must be paid in full at the time of your scheduled session. Travel up to 30 miles round-trip is included.
Digital images are free with any $50 print purchase.




If you’re looking for me, I’ll be hanging around the maternity ward.















